Beauty & skincare
Myth‑Busting the Gen X Anti‑Aging Market: A Playbook for Skincare Brands
Hook The core answer is that marketers must speak Gen X's language of proven results, nostalgic relevance, and transparent ingredient stories while meeting them where they shop both online and offline. Gen X, the cohort born between 1965 and 1980, makes up roughly 30% of the U.S.